Revenues surpass
$1 Million, an increase of 500% in three years
That figure represents a 500% increase over the past three
years.
“This is a major milestone that shows that harness racing is
still an attractive partner to businesses both large and small, locally and
nationally,” said Jason Hall, Regional Director of Sponsorship Sales.
Hall was hired three years ago after spending 10 years
selling sponsorships in professional baseball. At the time, Tioga and Vernon
had $200,000 in sponsorship revenue. The Meadowlands wasn’t selling
corporate sponsorships at all and Winners OTW Bayonne had yet to be built.
“I never would’ve believed in my wildest dreams that we’d be
able to increase our sponsorship revenue by 500% in only three years,” said
Jason Settlemoir, General Manager of New Meadowlands Racetrack, “especially
with only a two-person department. This is a tremendous achievement.”
Hall and Settlemoir believe that their model is one that can
be duplicated at other harness tracks around the country. Partnering with
corporate sponsors produces a potentially lucrative revenue stream at a time
when the industry is working to develop a long-term, sustainable economic
model.
“We’ve developed a strategy that adds substantial additional
revenue to the company’s bottom line in addition to the traditional revenue
derived from wagering,” said Hall.
