PR Giant to
Highlight SBOANJ Throughout the Region
(MANALAPAN, NJ) – The Standardbred
Breeders & Owners Association of New Jersey today hired national public
relations powerhouse MWWPR to provide better messaging and strategic guidance
as state voters are asked to vote this November in favor of a ballot question
that could provide much needed revenue to the horse racing industry.
This November 8th, voters
choose whether to allow casino gaming outside of Atlantic City. If the ballot question passes, the New Jersey
Legislature could authorize two new casinos to be built in northern New
Jersey. A percentage of the state tax
revenue collected from the new casinos would be dedicated to supporting the
horse racing industry.
“MWWPR’s proven background in positive
brand building and public relations strategies will be a valuable addition to
our Association at this critical juncture,” said Mark Ford, President of the
SBOANJ. “With the very real possibility
of new casino revenue coming to our horsemen, the team at MWWPR will help us
leverage our assets and show how we provide critical entertainment and quality
of life benefits to the residents and taxpayers of New Jersey.”
MWWPR will be tasked with convincing the
public to vote favorably for the ballot question through a series of public
relations, media, and advertising events sanctioned by SBOANJ. Additionally, the firm also will highlight
individual Association members and the benefit they bring to their towns and
communities.
“The horsemen are a vital part of the
historic fabric of New Jersey,” said Brian Hague, Vice President of MWWPR. “This campaign will do everything to get
their story told and ensure that the Legislature provides the financial support
necessary to protect this industry.”
The MWWPR public relations campaign for
the SBOANJ will begin September 6.
