New Jersey-native
brings more than 25 years of marketing and special events experience
EAST RUTHERFORD, NJ (April 27, 2017) – Meadowlands
Racing & Entertainment is proud to announce the appointment of Andrea
Lokshin to the position of Vice President of Marketing and Sales. Ms. Lokshin
began her role on April 25.
Ms. Lokshin comes to the Meadowlands with more than 25 years
of experience in the retail, consumer products, spirits and automotive
industries. Ms. Lokshin has had extensive experience in marketing, sponsorships,
promotions, event planning, social media, sales, budgeting and creative
execution.
“Meadowlands Racing & Entertainment is a spectacular
venue that needs to be shared and experienced by everyone,” said Lokshin. “Not
only can you enjoy a night at the races, watch sporting events or dance the
night away at Victory, but we have endless opportunities to create customized
private, corporate and public events. Once you see our venue, you won’t
go anywhere else!”
In her previous position, Ms. Lokshin worked for Experience
Six of Drive Shop USA, an experiential marketing agency, where she led and
managed events across the Northeast for the Fiat Chrysler Automobile
Group. Prior to Experience Six, she worked at Bacardi USA, representing
the company’s most prestigious liquor brands (Bacardi, Grey Goose, Bombay,
Dewar’s & Martini) and was responsible for launching new brands to market,
creating/executing events and developing partnerships across the Tri-State. She
has also worked for Unilever as well as Toys “R” Us, where she was part of the
founding team that led the marketing efforts behind the International flagship
store in Times Square.
“Andrea has considerable knowledge of marketing, and event
planning,” said Jason Settlemoir, Meadowlands COO/GM. “We are looking forward
to her brand new ideas and thoughts on how to better our top line revenue as
well as our bottom line. Andrea has an extensive network of professional
relationships that she can leverage in helping us with our goals here at the
Meadowlands Racetrack in bringing in new customers to our state-of-the-art
facility. Andrea came highly recommended to Mr. Gural and I, and her resume
speaks for itself.”
In
addition, Ms. Lokshin will work to establish new branding and messaging so
Meadowlands Racing and Entertainment becomes a destination, and maximize
existing partnerships to enhance consumer experience.
Ms.
Lokshin lives in Woodcliff Lake, NJ with her husband Jeff and 13-year-old twins
Matthew and Rachael.
