New Jersey-native brings more than 25 years of marketing and special events experience
EAST RUTHERFORD, NJ (April 27, 2017) – Meadowlands Racing & Entertainment is proud to announce the appointment of Andrea Lokshin to the position of Vice President of Marketing and Sales. Ms. Lokshin began her role on April 25.
Ms. Lokshin comes to the Meadowlands with more than 25 years of experience in the retail, consumer products, spirits and automotive industries. Ms. Lokshin has had extensive experience in marketing, sponsorships, promotions, event planning, social media, sales, budgeting and creative execution.
“Meadowlands Racing & Entertainment is a spectacular venue that needs to be shared and experienced by everyone,” said Lokshin. “Not only can you enjoy a night at the races, watch sporting events or dance the night away at Victory, but we have endless opportunities to create customized private, corporate and public events. Once you see our venue, you won’t go anywhere else!”
In her previous position, Ms. Lokshin worked for Experience Six of Drive Shop USA, an experiential marketing agency, where she led and managed events across the Northeast for the Fiat Chrysler Automobile Group. Prior to Experience Six, she worked at Bacardi USA, representing the company’s most prestigious liquor brands (Bacardi, Grey Goose, Bombay, Dewar’s & Martini) and was responsible for launching new brands to market, creating/executing events and developing partnerships across the Tri-State. She has also worked for Unilever as well as Toys “R” Us, where she was part of the founding team that led the marketing efforts behind the International flagship store in Times Square.
“Andrea has considerable knowledge of marketing, and event planning,” said Jason Settlemoir, Meadowlands COO/GM. “We are looking forward to her brand new ideas and thoughts on how to better our top line revenue as well as our bottom line. Andrea has an extensive network of professional relationships that she can leverage in helping us with our goals here at the Meadowlands Racetrack in bringing in new customers to our state-of-the-art facility. Andrea came highly recommended to Mr. Gural and I, and her resume speaks for itself.”
In addition, Ms. Lokshin will work to establish new branding and messaging so Meadowlands Racing and Entertainment becomes a destination, and maximize existing partnerships to enhance consumer experience.
Ms. Lokshin lives in Woodcliff Lake, NJ with her husband Jeff and 13-year-old twins Matthew and Rachael.
For more information, visit www.playmeadowlands.com.