Nearly 10,000 partygoers came out to the Life in Color
Concert on Sunday, June 28th at Meadowlands Racing &
Entertainment. The event was both well-coordinated and well-received by
the paint-happy concert goers.
An event that included a wide array of music presented by
different disc jockeys as well as an artistic spin with those partaking in the
festivities running and dancing through paint, the Life in Color event was
certainly the first of its kind at Meadowlands Racing &
Entertainment. The success of the event carries a great deal of
significance for the venue.
“To say we tried something new with this event, would be an
understatement,” said Meadowlands General Manager/C.E.O. Jason
Settlemoir. “Not only did the event take place without a hitch, but it was
successful in terms of the enjoyment of those who came out for the event.
Those two items are of the utmost importance to us moving forward as we
continue to expand what Meadowlands Racing & Entertainment can
accomplish. I would especially like to thank our Assistant General
Manager, Marianne Rotella for putting together a plan for this event and
executing it flawlessly.”
Meadowlands Chairman Jeff Gural spoke to what the success
of this event means to the future of The Meadowlands. “This was another big
step for us,” said Gural. “Of course, we are fully committed to the
success of our racing product, but this event signifies what building this new
facility was all about. Not only is The New Meadowlands a gorgeous
facility, but it enables us to put forth events that would never have been
possible had we continued to operate out of the original facility. It
just its first 18 months of operation, we have hosted a huge party for 10,000
people as well hosting the Super Bowl V.I.P. party, which included a
performance by John Legend. It is extremely important to The Meadowlands
that we can be successful hosting events like Life in Color and execute the
operational aspects of the event as if we have been in the business of hosting
these events for years. Life in Color proved that we can do that and it
creates avenues for our hosting events like this in the future. I am
hopeful that we will only expand on this aspect of our business moving forward,
especially in June of 2016, when our racing schedule becomes challenged to do a
difficulty to find an adequate amount of horses to race. I am optimistic
we can continue to maximize the potential of the entertainment aspects of this
beautiful facility.”
With Life in Color a success, Meadowlands Racing &
Entertainment will continue to grow its presence in the entertainment world and
will attract increased attention from those looking to host major events in the
tri-state area.
Visit
playmeadowlands.com for all upcoming events and details.
