A small promotion has turned into a huge success at the
Meadowlands Racetrack
Meadowlands
Media Relations
EAST RUTHERFORD, NJ – Each
live race night one lucky table in Pink Restaurant is selected in the
“Dine.Win.Tour.” promotion. The lucky winners receive a $10 betting
voucher, a winner’s circle presentation with commemorative 8x10 color photo, a
Meadowlands swag bag and an exclusive behind the scenes tour of the back
paddock given by Marketing Coordinator, Jessica Otten.
The
guest response to “Dine.Win.Tour” has been overwhelmingly positive.
“This
is a really cool experience, this isn’t something everyone gets to see,”
said Lauralyn, a promotion winner in November. “It’s cool you
guys take the time out to show the fans what goes on before they race.”
The
drivers have stepped up for the promotion and have enhanced the back paddock
experience. Winners have loved meeting their favorite drivers including
Yannick Gingras, Tim Tetrick and David Miller who have taken time out of their
busy night-time routine to pose for selfies and sign a few autographs.
The horseman have also
embraced this new promotion and have allowed the promotion winners to get up
close and personal with their equine athletes. Some have even provided
hats, sweatshirts and other swag to guests.
“I love that The
Meadowlands really promotes the sport and love the dine-win-tour that they do.
It's great seeing people in the paddock so interested to learn and see the
horses, so I brought a couple of sweatshirts and t-shirts to hand out” Kristin
Calcagni, groom for Carmen Auciello.
“When
Marketing brought me this promotion I knew it was a winner,” said Jason Settlemoir,
COO & GM of the Meadowlands Racetrack. “Rachel and Jessica did a
great job developing this promo. It is a low-cost, high reward activity
that really enhances our customers’ experience.”
Dine.Win.Tour
will continue this week Thursday-Saturday with live racing kicking off at
7:15pm.
For
more information on live racing, dining and event promotions visit
PlayMeadowlands.com
