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Sunday, July 24, 2016

UNDERSTANDING THE FAIRLEIGH DICKINSON'S SURVEY RESULTS

MANALAPAN, NJ — July 24, 2016 — The poll released on July 11 from Fairleigh Dickinson University suggests that the majority of people are against the referendum for casino expansion in New Jersey.  The results were very one sided portraying that only 35% of those polled were in favor of casino expansion while 57% opposed.

After receiving a copy of the polling results tabulations, the SBOANJ discovered some interesting facts.  Executive Administrator Al Ochsner, reviewed the survey report and concluded the following;

• The negative response to casino expansion in the July 11, 2016 survey can be attributed to the fact that 76% (541) of the sample participants knew “just a little” or “nothing at all” about the proposed amendment to the state’s constitution while 24% (171) responded that they “knew a lot” or “some” about the proposed amendment.

• Based on the fact that there was very little knowledge about the casino amendment, you can assume that this contributed to the low number 35% (249) of those supporting the amendment while 57% (406) were against it.

• An interesting cross tabulation of the data would be evaluating those respondents who were knowledgeable of the proposed amendment 24% (171) verses those who were not 76% (541).  This would help make a determination as to how to proceed with increasing the public awareness of the amendment.

The SBOANJ also reached out to an outside market research company to evaluate the survey results.  Their findings can be found here http://sboanj.com/pictures/Poll_Findings.pdf.

To obtain a copy of the complete Fairleigh Dickinson's report go to http://view2.fdu.edu/publicmind/2016/160711/


For more information or any questions you have on the poll or referendum please call the SBOANJ office at 732-462-2357.