MANALAPAN, NJ — July 24, 2016 — The poll released on July
11 from Fairleigh Dickinson University suggests that the majority of people are
against the referendum for casino expansion in New Jersey. The results were very one sided portraying
that only 35% of those polled were in favor of casino expansion while 57%
opposed.
After receiving a copy of the polling results
tabulations, the SBOANJ discovered some interesting facts. Executive Administrator Al Ochsner, reviewed
the survey report and concluded the following;
• The negative response to casino expansion in the July
11, 2016 survey can be attributed to the fact that 76% (541) of the sample
participants knew “just a little” or “nothing at all” about the proposed
amendment to the state’s constitution while 24% (171) responded that they “knew
a lot” or “some” about the proposed amendment.
• Based on the fact that there was very little knowledge
about the casino amendment, you can assume that this contributed to the low
number 35% (249) of those supporting the amendment while 57% (406) were against
it.
• An interesting cross tabulation of the data would be
evaluating those respondents who were knowledgeable of the proposed amendment
24% (171) verses those who were not 76% (541).
This would help make a determination as to how to proceed with
increasing the public awareness of the amendment.
The SBOANJ also reached out to an outside market research
company to evaluate the survey results.
Their findings can be found here http://sboanj.com/pictures/Poll_Findings.pdf.
To obtain a copy of the complete Fairleigh Dickinson's
report go to http://view2.fdu.edu/publicmind/2016/160711/
For more information or any questions you have on the
poll or referendum please call the SBOANJ office at 732-462-2357.
