“This season has been nothing short of extraordinary,” said
Jason Settlemoir, General Manager/C.E.O. of New Meadowlands Racetrack
L.L.C. “The gains we showed in the winter were fantastic, but keeping
that momentum throughout the Month of May, which historically is not one of our
strongest months is a very encouraging sign.”
As good as May was for the Meadowlands, the first day
of June was even better. A packed house filled the East Rutherford oval
for “Jersey-Fest 2013,” an event offering live music, great food, discounted
drinks and fun for everyone. Saturday June 1st showed a
15-percent increase in live handle and 50-percent increases in both export
wagering and attendance.
“Jersey-fest showed that event marketing works,” said
Settlemoir. “While we offer the best harness racing product in the world,
we understand that our racetrack needs to do more than that. We need to
make it a great experience for everyone. To see over 6,000 people packed
into paddock park enjoying their evening with us was an inspiring sight.
It has enhanced my belief that we are headed in the right direction and as we
continue to come up with great events for our fans, I feel that that the best
is yet to come as we get closer to moving into our brand new facility.”
For the year, the Meadowlands overall handle has shown an
increase of 31-percent and that number appears to be getting stronger as the
year moves forward. While The Meadowlands has always shown strength in
numbers in its winter months, the gains being shown in the summer months are
particularly encouraging. It is shaping up as a summer to remember at the
Meadowlands.
